Fashion Tribe

Ala Moana welcomes spring with Shop A Le'a

March 22nd, 2012

shoppinkNadine Kam photos
Robyn Gee and Nathan Kam go pink for spring at Ala Moana Center's Posh Pau Hana March 20, part of the weeklong Shop A Le'a event celebrating the new season.

If you read my story about spring color in the paper today, I mention construction workers and road crews as models for the bright, traffic-stopping colors of spring in their chartreuse, lime and orange safety colors. I wasn't kidding. Just take a look at the photo below and compare with the brights you're starting to see on the streets, on people who don't have to be overly cautious about being seen by drivers.

Tuesday was the vernal equinox, marking the beginning of spring in the Northern hemisphere, and the official start of the new fashion season. Ala Moana Center celebrates spring's arrival every year with Shop A Le'a, a week of fashionable soirees, shopping events and shows that began March 19 and continues through the 25th, highlighted by retailer fashion shows on Saturday and Sunday, as well as Center Stage appearances by "Project Runway" Season 8 and All-Stars competitor Michael Costello at 7 p.m. Saturday and 11 a.m. Sunday. Tune in to "Project Runway All-Stars" on Lifetime tonight to see if he wins the competition. It would be great if he wins, making the Honolulu appearances his first post-win. Of course he would have to beat Austin Scarlett, a star in his own right, and fan favorite Mondo Guerra, who we saw on Center Stage and the Honolulu Community College stage last year, as a guest of fellow competitor Andy South.

safetyWhile photographing Mila Kelsey for Old Navy, as seen in today's paper, we met up with construction, fire and electrical workers Mike Seper, Ian Hoy and Josh Moniz in their work clothes that are inadvertently in line with spring's color trends!

Shop A Le'a fun started with a Posh Pau Hana event March 20 on the third-floor Nordstrom wing, a social media gathering to get the buzz going. Vendors such as Nordstrom, Anteprima Wirebag, Maui Divers and Max & Co., shared some their latest collections, while guests in spring's pink, orange and yellow hues enjoyed cocktails and cuisine from Romano's Macaroni Grill.

There's a lot more to come. Keep up with all the event updates and special offers on the Ala Moana website:

Non-flash video link
Here's a look at a fashion show of spring trends shown by Neiman Marcus on March 2.

shopflowersTables at the Shop A Le'a Posh Pau Hana event were dressed with flowers in the colors of spring.

shoplEmcee Lance Rae with Terri Sasaki, left, and Alysha Miyamoto in the spring season's new neutral, yellow.

shopyellowYellow, on Catherine Fowler, shows its impact when shown against the blacks and grays worn by Melissa Rivera, Malie Moran and Katie Gardner, who were hanging out inside the Max & Co. tent.

shopanteprimaA rainbow of bags from Anteprima Wirebags, along with the newest color-blocked designs.

shopcolorA rack from Nordstrom held print, lace and this color-blocked dress and purse.

shopfoodAlso dressed for the occasion, Emi Espinda and Brian Campbell, serving food from Romano's Macaroni Grill, including mushroom ravioli and decadent tiramisu, below.


shoptentThe clear, lighted tent set up in the Nordstrom wing, viwed from the third-floor parking lot.

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