Taobao at Shanghai Fashion Week
Taobao, China's version of eBay, considered the largest online shopping mall in China, brought six designers together during the Tao Fashion Show that took place April 12 during Shanghai Fashion Week.
At the 800SHOW venue at 800 Changde Road, the lobby had a display of mascot Tao Dolls as interpreted by several artists that kept guests entertained while waiting to enter the show area.
Designers chosen for the show presented a varied showcase of mens' and womens' wear from Husenji, Verseau Homme, Cher M, 7GE7GE/Sugargirl, Artka and Italian brand Zimmur that covered the spectrum from practical daywear and evening wear, to the avant garde, including mens outerwear inspired by samurai armor, with a dash of "Game of Thrones" thrown in, and black dresses with origami details.
During the finale, designers came out with a few of their models, tossing Tao Dolls into the front rows, where guests were elated to catch them.