Fashion Tribe

Lovelessizm at Lujuria

April 25th, 2012

lujuria3Nadine Kam photos
Guests at “Lujuria—The Fashion Experience” on April 20 got a sneak peek at Richie Miao's new women's collection.With the models are Lovelessizm creator, center, and party host Jose Santamaria.

Fresh from a trip to Beijing Fashion Week, where he was interviewed regarding his Lovelessizm brand, Richie Miao offered a sneak peek of his women's collection during "Lujuria—The Fashion Experience,” hosted by Jose Santamaria at The Modern on April 20.

Dark, urban streetwear came down the runway, punctuated by a wide range of fringed bags and clutches also new to the brand. You can see some of the new pieces at his I AM. boutique at 1221 Kapiolani Boulevard, Suite 111, and another show is slated to take place May 9 at Fishcake.

What we saw that night was just a small glimpse of Richie's empire building beyond our shores. It's sometimes hard to gauge how well a homegrown brand could perform based on Hawaii shoppers, who tend to be conservative and few. But my recent trip to Shanghai was an eye-opening experience when—led to Helen Lee's post-show reception—I saw his shop within at shop at the upscale DBHK in the Xintiandi Style mall. DBHK is a rapidly growing Hong Kong-based company that aims to introduce Hong Kong style around Asia to start, then who knows? DBHK stands for "Designed, Distributed and Developed by Hong Kong."

Richie is seeking wider distribution in China, due to a growing economy and shopping scene in which every major luxury brand is well-represented.

lujuria2Richie, center, hams it up with, from left, model Roman Mysin, Melissa Rivera, Jose Santamaria and Malie Moran. Melissa may be our next TV celeb, set to appear in HGTV's "The White Room Challenge" on May 8.

lujuria1Jeffery King in a headdress that stood out in the crowded room.

lujuria4Dr. Alvin Chung with Miss Hawaii USA Inga Schlingmann and Matt Akiyama.

lujuria5Artists produced their work on the spot.

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