Fashion Tribe

House of Aria celebrates summer at new location

July 10th, 2012

ariaNadine Kam photos
House of Aria owner Melody Domingo, center, presented a fashion show at her new Chinatown Arts District boutique with an assist from Marichris Diga-Lazo, left, and Kimberly Seko.

House of Aria presented its summer fashion show at its new downtown location at 1140 Bethel St. on July 7.

The new boutique is easily three times the size of owner Melody Domingo's first House of Aria, which opened in July 2010 at Waiau Center in Pearl City. At the time, Melody was a full-time registered nurse hoping to go part-time.

This time around, I asked her if opening the new store means she'll be giving up nursing, but she says she actually likes the work so has no plan to leave nursing.

Meanwhile, after closing her original boutique in May because her lease expired, Leeward customers have been pleading with her to come back to the West side and she's scouting for a more visible location.

She said moving to town had its learning curve, and she's changed her mix to be trendier and younger, vs. more conservative styles and scrubs for nurse friends she carried in Waiau. During the fashion show, we saw fishtail dresses, cut-out dresses and lace shorts.

Shoppers liked what they saw because there was a line for the dressing rooms afterward, and each person had at least four pieces in hand.

You can check it out firsthand at the corner of Bethel and Pauahi.

arianewMegan Wong was one of three models for the fashion show.

aria5Morgan Clark in a $52 dress. Few pieces are priced higher than that. For now.

aria6Accessories were also featured, such as this clutch shown by Tasha Johnson.

aria7This one-piece bustier dress is $46.

aria1Erin Yenney, left, and Dawn Larson-Lord of Larson Talent Management. Larson-Lord has returned home after spending more than a decade working in talent management in California. She was busily scouting for a TV commercial while enjoying the event.

aria2Danielle Cason, left, with one of the House of Aria swag bags bestowed on the first 25 shoppers, and Amy Showalter.

aria8Madelene Nakao, left, and Carol Badua.

aria3From left, Veronica Mendoza, Bianca Mordasini of Bianca Iris Designs, and Kimberly Long.

aria9Inthira Marks, right, and Rowena Tamanaha Ching.

ariakidsMelody with her daughters Aria, 10, and Macy, 9, Quiane.

One Response to “House of Aria celebrates summer at new location”

  1. Marichris Diga-Lazo:

    Great article Nadine! Thank you so much again for coming! 🙂

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