Fashion Tribe

A piece of Hawaii at Olympic games

July 31st, 2012

usviPhoto courtesy Surf Line Hawaii/Jams World
The U.S. Virgin Islands Olympics team donned Jams World's Blutapa retro men's shirts to march in the games opening ceremonies July 27.

In analyzing the national costumes worn during the opening ceremonies of the Olympic games, The Bleacher Report assigned the U.S. Virgin Islands team an A, writing:

  • "The Virgin Islands went with the sweet Hawaiian shirt that you can't pull off outside of of a tropical island. Although, apparently you can pull it off on the British Isles as well! The Virgin Islands were one of the final nations to walk the parade and really ended it with a bang."

It turns out that "sweet Hawaiian shirt" is really a Hawaiian shirt from Jams World.

Says Surf Line Hawaii/Jams World's Pua Rochlen, "An account we sell (to) in the Virgin Islands contacted us. They said the team asked if they could get a bunch of shirts for their team. They notified us and we shipped it out last month."

This is the second time the team has entered the games wearing Jams World, which was also seen by viewers of the Beijing Games.

blutapaThe Blutapa men's retro shirt is $98 at

In comparison, the U.S. team outfits designed by Ralph Lauren received a C+ from the site, which said, "These uniforms are just not that bad—although not terribly creative."

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