Fashion Tribe

Fashion's Night Out vs. food

September 8th, 2012

fnodiorNadine Kam photos
The window at Dior on Fashion's Night Out.

The start of fall fashion week is one of the busiest weekends ever, with Ala Moana Center's Fashion's Night Out—the opening of its four-day Fall Fashion Event—coinciding with First Friday, and for the first time, the Hawaii Food & Wine Festival, one of the biggest foodie events in the state.

Last year, HFWF took place in early October, so I don't know why they moved it to this busy weekend when I found myself having to be in two places at once.

I'm not complaining about having the two best beats ever, but the fashion calendar doesn't change, so I hope they can push their event later next year. There were a lot of people who had to choose one over the other, and some who went to both.

I started FNO at Old Navy about 5:30, prior to the start of its 6 p.m. fashion show, and caught part of that before heading to Neiman Marcus for an impressive 6:30 p.m. fashion show of fall trends that repeated at 7:30 p.m.

There were a lot of looks, so I imagine it was difficult getting the models into their many changes, then repeating the whole cycle again! People take for granted the poise and ease of the models as they hit the runway, but I appreciate the days of hard work and back-stage chaos that makes perfection possible.

I only had time to peek into DVF and Michael Kors before having to head to the Modern Honolulu for "Enter the MODERN Dragon: Morimoto & Friends" that had started at 6 (5 p.m. for VIPs), which meant most of the stations were running out or out of food.

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fnomDVF boutique manager Marilee Mattson shows the bag that was given away in an FNO  prize drawing at the store.

fnodvfEdi Marie, right, and Skyler Seamons stopped by DVF after shopping for FNO merchandise at Michael Kors.

fnogiftAlethea Corpuz was on of the first people at the Fall Fashion Event to rack pick up the Ala Moana Center gift of a trio of China Glaze nail enamels and Seche Vite top coat after turning in her receipts for $300 in merchandise to Tiffany Magno. The offer is good for merchandise purchased between Sept. 6 and 9.

fnokorsAt the Michael Kors, customers could enter to win a handbag, and pick up logo merchandise at front and center of the store.


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