Fashion Tribe

DBEDT looking for Japan exhibitors

September 25th, 2012

The State Department of Business, Economic Development & Tourism (DBEDT) will be participating in the Japan International Fashion Fair in January and wanted to make sure that all Hawaii apparel manufacturers are aware of the opportunity. This is the second of such trips to promote the Hawaii fashion industry in Japan, and here's a link to my story earlier this year if you want to learn more:

Or, you can read the letter straight from Dennis Ling of DBEDT's Strategic Marketing and Support Division for all the details. Tomorrow is the deadline to apply:


The Department of Business, Economic Development & Tourism (DBEDT) is planning to participate in the JFW International Fashion Fair that will be held from January 23-25, 2013 at Tokyo Big Sight. The JFW-International Fashion Fair is the largest fashion trade show in Japan strictly for the trade. It attracts over 25,000 buyers, wholesalers, distributors and agents from throughout the Asia-Pacific. The January show is particularly tailored for the "summer" buying season and is especially appropriate for Hawaii apparel and accessories. As a result of the government mandate for office workers to wear "cool biz" apparel, the strong  yen, and Japan's affinity for all things Hawaii, this is the perfect time to market Hawaii products to the Japan market.

This opportunity is made possible through a grant from the U.S. Small Business Administration (SBA) and funding from the State of Hawaii. Although funds have yet to be awarded, we have received provisional approval to move forward on this project, providing that we ascertain your interest in participating in the January show (not to be confused with a July show that DBEDT participated in earlier this year), and in accordance with the following parameters:

1)  The Hawaii Pavilion will be designed as an open space (no walls or cubicled booths) that will be the equivalent to 9mX15m (approximately 27'X45' or 1,215 sq.ft.) or 15 standard booths. Space allocated to each exhibitor will not be a booth with walls, it will be part of a custom designed, open-space pavilion with designated space closely approximating 81 sq.ft. in various configurations. Design elements will provide adequate opportunity for signage and product displays. Participation in the Pavilion will be limited to 12 exhibitors.

2)  The layout was determined with the show producer to provide the best exposure for the Pavilion, attractiveness to prospective buyers and room for interaction with customers. As a result of this layout concept, the show producer has agreed to provide raw space for 15 booths, but only charging us for 12.

3)  A professional tradeshow pavilion designer will be contracted to design the Hawaii Pavilion.

4)  There will be a registration fee of $750 per exhibitor for one space, which will closely approximate 81 sq.ft. Note: The actual cost for raw (unfurnished) 3x3m floor space is $4,600 and the cost of a basic booth set-up (walls, lighting, signage, etc.) is another $1,500 for a total of $6,100 per booth, so each space is heavily subsidized.

5) For exhibitors interested in signing up for two spaces, the total fee will be $4,500.   Likewise, this is heavily subsidized  given the real cost for two spaces is $12,200.  Priority and choice of location and design flexibility will be given to those companies purchasing two booth spaces.

6)  Exhibitors must be registered and in good standing with the Business Registration Division of the State Department of Commerce & Consumer Affairs and have a current General Excise Tax License with the State Department of Taxation.

7)  Exhibitors must be export ready and  have products that can be imported into Japan.

8)  Exhibitors must provide to DBEDT information on export sales and contacts made at the show, or anticipated to be made as a result of participating in the show. This is a requirement of the SBA and the results will be used to determine the continuation of this project.

9)  Exhibitors must meet the size requirements for a small business (SBA definition), be in business for not less that one year, be operating profitably, and not be prohibited from receiving federal funds.

We would appreciate knowing your level of interest by reserving a space in the January 2013 trade show by Sept. 26, 2012. Please respond by e-mail with the following information:

Please reserve a space for me at the JFW-Japan International Fashion Fair, Jan. 23-25, 2013.

Name of Company:
Contact Person:
Contact phone number and e-mail address:
Number of spaces interested in:
Check space here ______    to confirm agreement  with the above parameters:

Should have any questions, please do not hesitate to call Marlene Hiraoka at 587-2758.

Thank you and we look forward to your participation!

Dennis T. Ling
State of Hawaii
Department of Business, Economic Development & Tourism
Strategic Marketing and Support Division

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