By Nadine Kam
New York Fashion Week has begun. Check out some of the images culled from Twitter at my Storify page: http://sfy.co/cDuR
A group of more than 30 designers and fashion personalities are participating in title sponsor Mercedes-Benz's Fashion Plates initiative this season to benefit amfAR, The Foundation for AIDS Research.
Each created a custom license plate to showcase their fashion forward thinking within the lobby of Mercedes-Benz Fashion Week at Lincoln Center from February 7-14, 2013.
The Mercedes-Benz Fashion Plates initiative reveals insight into key personalities within the fashion community. The list includes designers Anna Sui, Badgley Mischka, Betsey Johnson, Carmen Marc Valvo and Jenny Packham. Mara Hoffman acknowledged Hawaii on her license plate.
Says Hoffman: "I love the idea of working with other designers to create an installation that shows our unique personalities in a collaborative way. ALL IS1 is to remind us that we are all waves on the same ocean."
Mercedes-Benz Facebook Fans can participate in a Mercedes-Benz Fashion Plate Scramble. Fashion plates will be posted to www.facebook.com/MercedesBenzUSA with the original word sequence scrambled with clues to whose plate it is. The first 100 winners to identify the plate correctly will receive the Mercedes-Benz Fashion Plate CAR2URE featured on the SLS AMG Black Series.
Designer Mara Hoffman's Hawaii license plate.