Sean John photo
Sean Combs launched his latest men's collection with an Instagram Fashion Show, with images released beginning 10 a.m. this morning, Feb. 8. Viewers will be invited to check out images from the latest collection at http://instagram.com/iamdiddy, with pieces only available at Macy’s.
The multi-media star claims the Instagram fashion presentation is the first in social media history. Although I'm sure smaller showcases have taken place—there have been many an Instagram art show for instance—he may very well be the most high-profile personality to make use of the service in such a timely way.
I think it's a great idea for a small company with no budget, but a bigger company can't discount the electricity and energy that comes from a physical display, even if it's just a walk-around presentation.