By Nadine Kam
For the second time in the 13 years Letarte Swimwear has been included in the Sports Illustrated swimsuit issue, the Maui company has scored a cover. The brand created by Lisa Letarte Cabrinha and Michele Letarte Ross, and designed by Lisa, last made the cover in 2005. The 2013 edition of the swimsuit issue hits newsstands tomorrow, although you can view the images now at http://sportsillustrated.cnn.com/2013_swimsuit/
Two's also a charm for model Kate Upton, who's been the cover girl for two years in a row. Last year, she appeared on the cover in a swimsuit by Maui-based Suit Yourself Bikinis by Kathleen Bruening.
This year, she appears in Letarte's sporty mesh side tie bikini bottom, sans top, but with a fur-trimmed parka in the unlikeliest of swimsuit venues, Antarctica.
It makes sense for Letarte, considering the sisters conduct their business cross-country. While Michele skis in Vermont every weekend, Lisa is surfing the Maui waves that inspire the line.
The suit Upton is wearing is part of a surf/kite capsule. The swimsuit issue always delivers a bump in sales for the local swimwear and jewelry companies included in the fashion spreads. Pre-orders for the $180 bikini are being taken at http://letarteswimwear.com/ The matching top is a white mesh slide triangle style that ties at the neck and back.