By Nadine Kam
Nadine Kam photos
A display inside the new Orogold store at the Sheraton Waikiki Hotel.
Ten months after opening its first outpost in the Outrigger Reef Hotel in Waikiki, Orogold has opened its second boutique, this time at the Sheraton Waikiki Hotel, celebrating with a grand opening that took place Feb. 15. And come April, the company will be opening at a location on Front Street in Lahaina, Maui.
That's pretty fast, but understandable in a place where excessive sun and the need for skincare go hand in hand, and there are countless tourists willing to try something new. In this case, creams and serums infused with 24K gold, with prices expectedly on the high end.
Gold has anti-inflammatory and antioxidant properties that are said improve circulation and speed up healing, though its skincare benefits are inconclusive. Any skin improvement is more likely to come from the various cream and serum formulations. For a little more information on gold as skincare, check out this article from Truth in Aging: http://www.truthinaging.com/ingredient-spotlight/gold-is-it-worthy-of-a-new-standard-in-skincare
The gold orb is the Vitamin C Mask from Orogold's 24K Vitamin C line formulated with vitamins C, E and A, as well as tangerine fruit extract and flecks of gold.
A 24K gold mask.
The room is done up in gleaming, polished white.
The copper-colored containers are from the 24K DMAE line.
Also represented here are masks from the 24K Brightening (silver tone), 24K Collagen & Caviar (lime) and 24K Oil Control (blue) product lines.
One of two demonstration rooms.
Some of the products that can be sample in the treatment room.
Ferrero Rocher candies served during the store's grand opening mimicked the shape and color of some of the containers.