Fashion Tribe

Beauty spot: Orogold a Waikiki hit

February 19th, 2013

orodisplayNadine Kam photos
A display inside the new Orogold store at the Sheraton Waikiki Hotel.

Ten months after opening its first outpost in the Outrigger Reef Hotel in Waikiki, Orogold has opened its second boutique, this time at the Sheraton Waikiki Hotel, celebrating with a grand opening that took place Feb. 15. And come April, the company will be opening at a location on Front Street in Lahaina, Maui.

That's pretty fast, but understandable in a place where excessive sun and the need for skincare go hand in hand, and there are countless tourists willing to try something new. In this case, creams and serums infused with 24K gold, with prices expectedly on the high end.

Gold has anti-inflammatory and antioxidant properties that are said improve circulation and speed up healing, though its skincare benefits are inconclusive. Any skin improvement is more likely to come from the various cream and serum formulations. For a little more information on gold as skincare, check out this article from Truth in Aging:

orogoldThe gold orb is the Vitamin C Mask from Orogold's 24K Vitamin C line formulated with vitamins C, E and A, as well as tangerine fruit extract and flecks of gold.

oromaskA 24K gold mask.

oroThe room is done up in gleaming, polished white.

oroorbThe copper-colored containers are from the 24K DMAE line.

oroprodAlso represented here are masks from the 24K Brightening (silver tone), 24K Collagen & Caviar (lime) and 24K Oil Control (blue) product lines.

ororoomOne of two demonstration rooms.

orotreatmentSome of the products that can be sample in the treatment room.

orocandyFerrero Rocher candies served during the store's grand opening mimicked the shape and color of some of the containers.

One Response to “Beauty spot: Orogold a Waikiki hit”

  1. Nadine Kam:

    Yes definitely. You can also save yourself a trip and check out

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