By Nadine Kam
Cotton looks by Gypsy05, among the brands offering cotton apparel at 24 percent off to mark Cotton Incorporated's 24 Hour Runway Show.
Cotton Incorporated is hosting a 24 Hour Runway Show demonstrating the versatility of cotton through 1,440 different looks — one per minute — inspired by regional trends from across the U.S.
Judging from the brands being shown, it seems as if Hawaii designers and Hawaii as a site would have been a perfect fit for a show like this because cotton is so breathable and comfortable to wear.
The curious can view the show, taking place in South Beach, Fla., beginning 3 p.m. today and ending the same time tomorrow, via computer or mobile device at http://cotton24hours.thefabricofourlives.com
Those who visit the site can also visit links to dozens of designers—including Tommy Hilfger, Cosabella, Cubavera, Denim Habit and French Connection—who are offering cotton apparel and accessory items at 24 percent off.
The fashion show will be hosted by Giuliana Rancic of E! News and E!'s Fashion Police and Bill Rancic, and feature special appearances by actress Camilla Belle, who appears in Cotton's "The Fabric of Our Lives" advertising campaign; and more.
A look from Cubavera.