By Nadine Kam
H&M, Hennes & Mauritz, the global retailer known for fashion-forward apparel and modern basics at reasonable prices, has announced plans to open its first Hawaii store at the Waikiki Business Plaza in early 2014.
A release from the company calls it the "most-anticipated" U.S. H&M opening since to company introduced its first U.S. store opening on New York's Fifth Avenue in 2000. I don't know if they're referring to their own anticipation, or ours, but the announcement caused a bit of a stir when I broke the news on Twitter. Of course, that was followed by daydreaming about the other retailers we want here, but H&M has been at the top of the wish list for years!
The tri-level H&M flagship store, at 31,000 square feet will house collections for women and men, with separate “store within store” sections for accessories, lingerie, maternity and sports apparel.
The United States has been one of H&M’s most important markets, now with 269 locations across the country. Internationally, H&M has more than 2,800 stores in 48 markets.
Not everyone is 100 percent elated. Over the years avid travelers have told me they love shopping H&M on their trips, and coming home with pieces no one else has. Now everyone will be in on their secret.
The solution: Style, style, style to create a look all your own.