By Nadine Kam
Nadine Kam photos
DVF Spring-Summer 2013 designs on the pink carpet at Ala Moana Center's Shop A Le'a event.
Diane Von Furstenberg designs were shown on the pink carpet at Ala Moana Center's Shop A Le'a event March 23, sandwiched between shows by White House / Black Market and Caché.
With Center Stage in the process of being renovated, the pink carpet stretching the length of the mall was a novel way to present the season's collections. It made the runway the longest in America, at more than half a mile long, according to mall officials. Considering the models walked all three shows during the day, that amounted to trekking a mile-and-a-half ... in heels! The footwear was from one of the newest mall tenants, the Japan-based shoe company Flag-J.
I wasn't sure where to watch the show, so headed for the Macy's end, where it was slated to begin near Shirokiya. There was only one other photographer in sight, so I wondered where everyone else was. After the models' first pass, I headed down to the center of the mall, figuring I could outrun them, but it was really difficult to move through the crowd, most so oblivious that security had to clear a path for the models.
Then after catching them near the central clock, it was another jog to Sephora, where I could catch them again circling back from the Sears side of the mall. Then, it was another dash back to Macy's to catch them as they returned to the starting point. It was quite a workout, and other photographers who were doing the same to get every vantage, were breaking a sweat but were commited to catching all the day's shows. One was enough for me.
Here's the lineup for tomorrow, March 24:
>> Noon: Juicy Couture
>> 2 p.m.: Macy’s
>> 4 p.m.: Valerie Joseph
Roycen Dehmer led the way in Diesel.