March 11th, 2013
Nadine Kam video
Non-flash video link
The partnership of Sephora and Pantone is a no-brainer. With Pantone already setting the tone for color in everything from fashion to cars to the home, the color we wear on our faces is a logical step. Last year, Sephora + Pantone Universe launched a Color of the Year collection built around Tangerine Tango. This year, it's Emerald's turn.
Leatrice Eiseman, executive director of the Pantone Color Institute, says the rationale for the soothing, life-affirming green is because, “Symbolically, emerald brings a sense of clarity, renewal and rejuvenation," which she notes is important in today’s complex world.
The color also evokes power and possibility, two things women should feel when they wear makeup. For those who fear the bold green, it's possible to wear just a suggestion of color with eye liner, or go bold with a switch from a gray or violet smoky eye, to one utilizing Emerald and Crown Blue, a navy color.
The collection is available a la carte, or go green with the Color of the Year Collection ($68), that includes:
1 Color Grid Eye Shadow Block in BIONIC
1 Color Code Prismatic Shadow
1 Color Cube Lid Liner Stain
1 Lightspeed Glitter Dust
1 Graphic Sculpt Waterproof Jumbo Eyeliner
1 Color Watt Highlighting Mascara
At any rate, this also means easily avoiding getting pinched on St. Patrick's Day.
Sephora + Pantone Universe "Bionic" Color Grid Shadow Block, $26.
Sephora +Pantone Universe Graphic Lift Liquid Eyeliner, $17.