Fashion Tribe

Ferragamo offers custom Vara and Varina shoes

May 9th, 2013

v2If I were ordering a Vara, I'd probably choose this neutral Bisque with a pop of Ruby, but they don't have my size. 🙁

With customization in the zeitgeist, Salvatore Ferragamo is marking the 35th anniversary of its Vara shoe by giving clients the opportunity to design their own pair of Vara or Varina shoes by choosing the material, color, grosgrain bow and hardware. There are 63 possible combinations, and the offer will be available for a year, with new color introductions to accompany each new season.

The original Vara is a midheel shoe with grosgrain bow. The Varina is a ballet flat version of the shoe introduced in 2007.

The cost of the shoes, including a metal plate on the bottom bearing the wearer's initials, and shipping anywhere in the United States, is $550.

Visit to try your hand at design. To see how some tastemakers wear their Varas and Varinas, visit, which will post photographer Claiborne Swanson Frank's portraits of 21 women over 21 days this month.

v1Of course, it's hard to pick just one pair, so this Powder Blue with Oxford Blue bow and heel, would balance the Bisque and Ruby.

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