Beauty spot: TheFaceShop opens in Waimalu

August 2nd, 2013
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Nadine Kam photos
In addition to skincare lines addressing multiple problem spots, TheFaceShop is home to fun color cosmetics such as this Lovely Meex Lovemark tint that stamps on color in one-step application.

TheFaceShop will open its third Hawaii location Aug. 3 at the Waimalu Plaza Shopping Center at 98-1277 Kaahumanu St. (between Safeway and City Mill).

Shoppers on the 3rd and 4th will receive 20 percent off purchases, as well as receive free gift items, beach bags, and skin care sets with purchase while supplies last.

Hawaii’s first TheFaceShop location opened in McCully Shopping Center in December 2011, followed by a second location in Ward Warehouse last October. The newest store will also introduce the brand’s “TheGoldenShop,” which launched last April in Japan, with products geared toward mature skin. This will be the first store to carry the line outside of Japan.

TheGoldenShop's inaugural 47 items address wrinkles, cleansing, sun care, and hand and body care, in addition to face care. Among product lines featured are Pine Mushroom, 24K Gold Ginseng, Escargot, and the Makgeolii White Tone-up line, a brightening collection based on rice wine.

The new shop will also be hosting free beauty classes for the community, with free hands-on soap-making and fragrance-making sessions that will allow customers to work with skin experts to determine the best products for their skin. For now, classes will take place on Saturdays.

At a preopening media event Jessi Jo, an aromatherapist from Korea, helped guests make four kinds of glycerin facial soap in combinations of red clay and lavender oil for anti-aging; calendula and tea tree oil for managing acne; bamboo powder and peppermint oil for exfoliation; and volcanic clay and orange oil for oily skin. They have many more combinations in store.

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TheFaceShop owner Thomas Kim at the door of his newest shop at the Waimalu Plaza.

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Lindsey Muraoka is a big fan of TheFaceShop and shows her basket full of purchases.

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Women line up for customized facial soaps made by aromatherapist Jessi Jo.

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A combination of bamboo powder and peppermint essential oil was a combination being featured for making an exfoliating facial soap.

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Dried calendula petals were part of the formula for combatting acne.

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These soaps were part of the display, but the ones being made were a single color in a flower-shaped mold.

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TheFaceShop will soon be offering these facial soaps made in-house of palm oil, organic lemon and organic lavender, and allowed to set in a bamboo container.

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The rice wine-based Makgeolii White Tone-up line is among the products featured in TheGoldenShop toward the back of the store, that is the first in the U.S., and exclusive in Hawaii, for now, to the Waimalu store.

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Shoppers can easily "try on" various nail enamels.

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My skin looked perfect after trying the Smart Capsule CC Cream ($39), a color corrector that comes out white, but darkens as it blends to match your skin tone. The 02 is for fair skin; 01 is for darker complexions. Other products to the left are tinted if you don't want to take a chance on the color matching.

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Colorful packaging make the products especially tempting.

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An assortment of lip balms and glosses.

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Men can look better too!

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Guests were treated to macarons from Sweet Tempations Cupcakery, in TheFaceShop colors.

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