Introducing 999.9 (Four Nines) Eyewear

September 13th, 2013
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From left, Jojo Georgiev, Kevin Kaneshiro and John Sword model 999.9 Eyewear, which just made its debut at Tokyo Optical Co., at Shirokiya.Nadine Kam photos

Tokyo Optical, Co., hosted a launch party for “Four Nines” (999.9) Eyewear on Sept. 12 at Shirokiya Ala Moana, with a mini fashion show of the brand's near weightless, architectural Asian-fit frames.

The brand is a best-seller in Japan, a favorite of celebs and trendsetters. Beyond fashion, there's a lot of technology that has gone into the styles engineered to stay on, no matter how active your lifestyle, and made with such durable metals as titanium. (The 999.9 name is a reflection of purity of design and materials.)

Among the models sporting the styles during an informal fashion show were “Mento Mele” Apana from Hawaiian 105 KINE and Kevin Kaneshiro from Vacations Hawaii. Hitoshi Otsuka, vice president of Tokyo Optical Honolulu, introduced the brand.

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Guests tried on the lightweight frames after the show.

After the show, guests were welcome to try-on the glasses, and feel how drastically different they are from any other glasses. You won't feel the weight at all, and they don't leave any indents on face or nose.

At about $340 to $470 for frames alone, the cost is a bit prohibitive, but you can get them with prescriptions and any tint you want, and for the right person, it's well worth the splurge.

999.9 will be available exclusively in Hawaii at Tokyo Optical at Shirokiya. Tokyo Optical was started in 1883 by Nariaki Shirayama. It is a 5th-generation family business originally built on selling reading glasses. The company has been in Hawaii since 1977.

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The frames on display.

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Hitoshi Otsuka, vice president of Tokyo Optical Honolulu, at left with his models, including “Mento Mele” Apana from Hawaiian 105 KINE.

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John Sword on the runway.

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Mento Mele brought a lot of laughter and shimmying to the runway. I got her to stand still for a moment.

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Kevin Kaneshiro of Vacations Hawaii in 999.9 Eyewear.

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Kulu Kulu Cake, also in Shirokiya, provided treats for the event.

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