Aloha Sailor's Ed Fernandez with, from left, Amanda Morris, Yuriko Galura and artist Lauren Roth. — Nadine Kam photos
Nautical-inspired Aloha Sailor made its press debut at a preview party Sept. 26 at Design Within Reach at Ala Moana Center.
In keeping with the line's seafaring theme, guests snacked on cupcakes with an anchor design, while taking in clothing displays in the company of Aloha Sailor models and sailors Loryn Guiffre and Levi Verwoest. There was also a surprise performance by RootHub.
Ed Fernandez, co-founder of Organik Clothing, is a busy guy, creating Aloha Sailor out of his love of sailing. His new casual lifestyle brand offers vintage-style nautical designs with folklore typography screenprinted on hats, tanks, T-shirts, and sweatshirts.
In addition to clothing, sail bags made from Aloha Sailor catamaran sails are part of the initial collection. The repurposed sails are cut and sewn in Honolulu.
Aloha Sailor will debut to the public at Hawaii Fashion Month's OUTFIT trade show, taking place Oct. 2 and 3 under TJ Maxx on Auahi Street. The trade show will be open to industry professionals in the morning, before opening to the public from 1 a.m. to 6 p.m. on the 2nd, and to 5 p.m. on the 3rd. General admission is $3. OUTFIT will also host runway shows each day at 1 and 3 p.m.
Loryn Guiffre and Levi Verwoest model Aloha Sailor shirts.
Here they are on the invite to Hawaii Fashion Month's OUTFIT trade show Oct. 2 and 3.
RootHub delivered a mini set of three songs for guests.
Ed Fernandez with a display of Aloha Sailor caps and sail bags.
Some of the Aloha Sailor shirts and jackets strung up at Design Within Reach.
The collateral, against a backdrop of netting.
Anchors eaten away!