By Nadine Kam
Nicolette Romano, left, and Lansing Sugita try on berets at the launch of Pop-In @ Nordstrom Oct. 10. — Nadine Kam photos
Nordstrom's first Pop-In concept, titled “French Fling,” is now open, featuring a selection of hand-picked, French-inspired goods and exclusive items from French and American designers alike, including Repetto, Rodarte, Proenza Schouler, Kenzo, Saint James, Maje, Venessa Arizaga, Olympia Le-Tan, and more, through Nov. 10.
The Pop-In boutique also marks the first time products from Paris-based store Merci will be available stateside, giving shoppers the chance to pick up the brand’s chic home goods and novelty items.
The design for French Fling was created by Rafael de Cárdenas of Rafael de Cárdenas/ARCHITECTURE AT LARGE, to suggest a Paris urban garden with niche Parisian products hidden within, "a garden of delights, so to speak,” said de Cárdenas.
The concept launched in eight stores nationwide, including the Ala Moana store, and online at Nordstrom.com.
The Pop-In @Nordstrom series is the initial project by Olivia Kim, Nordstrom Director of Creative Projects, who joined the company in February. With each new theme, Kim will fill the shops with a curated collection of her coolest finds, including exclusive and limited-edition items. The first round of pop-ups was inspired by Kim’s visit to Paris for Fashion Week in March.
The shop also gave Kim the opportunity to work with some of her favorite brands to create brand new products designed especially for Nordstrom. In a press statement, she said, “I love the frenzy that’s created from a pop-up shop concept—that spontaneity and emotion is one of my favorite things about working in retail. I love getting people excited to shop.”
Each pop-up shop marks a big commitment. As the following time-lapse video shows, each will have its own custom-built set befitting the varying themes and destinations.
Next up, the destination will be London.
Susan Sunderland was taken by this Eiffel Tower-shaped grater, one of several items for the home available at the French Fling Pop-In @ Nordstrom.
Limited-run Olympia Le Tan book clutches.
Repetto ballet flats customized with metal charms.
Cute eared rain cap.
Chanel is synonymous with Paris.
Jewelry by Venessa Arizaga.
Guests on opening night enjoyed champagne and pommes frittes, and first ones through the door received a "French Fling" totebag and "Merci" string bracelet.
Merci large Betsy suitcase.
Merci tri-color sack.