By Nadine Kam
Uniqlo designers used prints and artwork from 'IOLANI Sportwear's archives, dating as far back as the 1960s, for the collaboration 'IOLANI Hawaiian Classics Collection, due in May. Many prints were scaled down to appeal to Uniqlo fans around the globe. The collection won over the fashion press during an earlier preview in Paris. — Uniqlo photos
Uniqlo may not be coming to Hawaii any time soon, but a piece of Hawaii will be traveling to 1,200 Uniqlo stores around the globe this summer thanks to a collaboration between longtime kama'aina company 'IOLANI Sportswear, and the Tokyo-based apparel giant.
The announcement was made earlier today during a news conference from the JFW-International Fashion Fair’s Hawaii Pavilion in Tokyo, where ‘IOLANI is one of several local clothing companies participating in a DBEDT-sponsored initiative promoting Hawaii designers abroad.
The 2014 spring/summer ‘IOLANI Hawaiian Classics line will be available in Uniqlo stores beginning in May. Because there is no Uniqlo store locally, online shopping will have to suffice for fans of both brands.
The collection will include men’s shirts, shorts and T-shirts and women’s tunics, dresses, shorts, handbags, skirts and T-shirts, all inspired by ‘IOLANI’s print archives, with design, fabric and production by Uniqlo.
The rest of the story will appear in tomorrow's Star-Advertiser.
Among the Uniqlo collaboration 'IOLANI Hawaiian Classics pieces will be men's steteco pants, cooling long underwear intended to wear under trousers or yukata for added comfort during humid summer months. Uniqlo is bringing them back, creating contrast when worn under shorts.