First look: H&M Waikiki

March 25th, 2014
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h&mA display at the entrance to the new H&M Waikiki, which opens Thursday. Not all these pieces are in stock, but they will be.Nadine Kam photos

After more than a decade's wait, H&M will open its first Hawaii location at noon March 27 in the Waikiki Business Plaza, with 31,000 square feet of fashion on two floors.

During a media preview this morning, we got a peek at the women's and men's styles that have won the brand fans all around the world.

As H&M enthusiast Malia Chung told me earlier, "I appreciate how H&M brings high fashion and runway style pieces to an affordable price point for us fashion fiends on a budget!
And the designer collaborations they're doing are amazing too."

It's been a long wait for those of us in Hawaii, and it was explained to me while working on last week's story about the grand opening, that they always seek the best location in any city they go into, and they were willing to wait for the central Kalakaua Avenue location.

The first 500 shoppers in line on the 27th will receive a limited-edition tote bag featuring the most popular images of local surf photographers Mike Coots, Sarah Lee and Zak Noyle, as well as an "Access to Fashion" pass valued from $10 to $500 to shop the store.

If you do happen to nab that $500 gift, that money will go a long way. There will be grand opening items priced at $5, and prices generally run about $19.95 to $34.95. Some of the higher-end items are about $129 to $169 and those are toward the left of the store's Kalakaua entrance.

New items arrive daily, and because there's such an emphasis on personal style here, they say that we shouldn't see others wearing the same things we choose. All I can say is that when someone pulled out a pair of banana-printed pants for me, that was her taste and I just said, "Oh, no."

We didn't get a chance to shop today, but I look forward to the opp soon!

A couple of videos showing the key women's looks:

http://youtu.be/JlJFXVNgJS4

http://youtu.be/bI768oyt71U

hmpineThis pineapple design beach coverup is $5, one of the grand opening specials.

hmlooksThese are some of the pricier looks.

hmspringMore spring dressing.

hmboots

hmaccessAn abundance of accessories are a stylist's dream.

hmmen2There's as much of an array of looks for men as for women.

hmmen1

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