Louis Vuitton Ala Moana introduces 'Haute Maroquinerie'
The newly renovated Louis Vuitton store at Ala Moana Center made room for its Haute Maroquinerie bespoke handbags for those who want a hand in creating their own signature purse. — David Franzen Photography
Louis Vuitton reopened its expanded Ala Moana Center store with an early morning blessing April 19, before the center opened.
The expansion allowed the arrival of LV's Haute Maroquinerie, with a special salon for afficionados of made-to-order leather goods, one of the few select LV boutiques offering the bespoke service worldwide.
The one-of-a-kind handbag personalization service offers clients the ability to select one of five shapes in two different sizes, with a palette of 26 colors in eight different types of leather, as well as hardware.
The shapes available are:
>> Noé: Designed by Gaston Louis Vuitton in 1932 to carry champagne bottles.
>> Triangle: Created in 1934 to carry knit works.
>> Lock-it: A 1958 design that owes its name to the expression used when protecting ones’ precious belongings.
>> Milaris: One of two contemporary designs.
>> Neo Steamer: Trapeze-shaped original introduced in 2011.
Louis Vuitton's relationship with Hawaii dates back 32 years, when Ala Moana Center became home to its first freestanding store in Hawaii.
Valérie Chapoulaud-Floquet, President and Chief Executive Officer of Louis Vuitton Americas, noted, “Louis Vuitton has accompanied travelers to Hawaii since early 1880. Hawaii is one of our most vibrant markets with sophisticated global clients who appreciate the value of luxury.”
To commemorate the grand reopening, LV partnered with Hawaiian artist, dancer and cultural expert Sig Zane, to design artwork for the store’s vestibules. The hand-carved ilima design—honoring the history of the area—is accompanied by Zane's original Hawaiian chant, "Ka Lanakila Pio," expressing a love story between Louis Vuitton and Hawaii. The poem is written on kapa that resembles the Louis Vuitton damier pattern, with Hawaiian symbols of spear, pathway, waves and mountains.
In addition to women's leather goods, ready-to-wear, shoes, accessories and jewelry, the expanded store carries a greater assortment of menwear and accessories.
For the opening, Louis Vuitton also created a limited edition Monogram Idylle pendant necklace, in 18k white gold necklace with sapphire pendant.