Fashion Tribe

Fighting Eel returns

May 19th, 2014

When Fighting Eel launches its summer collection Tuesday, it'll have the same cas­ual vibe the brand has been known for in its decade-long existence. The collection features many of the local brand's greatest hits, the styles customers continue to request.

But for the first time since founders Lan Chung and Rona Bennett pieced their early collections together by hand, production of the brand's collections is returning to Hawaii from Los Angeles.

Although Bennett said it costs more to ship fabric to Hawaii, the move will give them more control as to which colors and products to produce first — and with visitor-oriented traffic to their stand-alone boutiques in Kai­lua and Wai­kiki, Bennett said the ability to promote "Made in Paradise" garments will be a plus.

"We will definitely use it as a selling point for sure. I think it will make a difference. We know that everyone loves ‘Made in Hawaii' products," Bennett said.

Fighting Eel stores are at 1133 Bethel St., Royal Hawaiian Center and 629 Kailua Road.

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; see her coverage in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instragram and Rebel Mouse.

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