Fashion Tribe

January designated 'Month of me'

January 7th, 2015


I guess some people don't know the "One for me, one for you" Christmas shopping philosophy of treating yourself even as you search arduously for others' gifts.

For them, January is reward time, and digital offers destination RetailMeNot is calling January the "Month of Me." After interviewing consumers for its post-Christmas trend report, they found that many consumers intend to spend nearly $160 on themselves this month.

Other findings:

>> 79 percent of U.S. consumers surveyed plan to spend the same or more on themselves in 2015 than they did last year.

>> A higher percentage of men (24 percent) vs. women (18 percent) report they will spend more on themselves in 2015.

>> As for how they will pay for their spending, 45 percent said they expect to be making more money in 2015 (50 percent of men vs. 39 percent of women). About a third (35 percent) said their ability to spend more on themselves is based on their smart shopping skills, allowing them stretch their dollars further. And 29 percent of consumers surveyed said lowering other expenses in 2015 will give them more to spend on themselves.

I've been pricing some of the classic Chanel handbags, which never seem to lose their value. Then I saw the cute Chanel pearl minaudiere online, which always confuses matters.

The question is, what will you be picking up for yourself?


Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at and follow her on Twitter, Instagram and Rebel Mouse.

Leave a Reply

By participating in online discussions you acknowledge that you have agreed to the Star-Advertiser's TERMS OF SERVICE. An insightful discussion of ideas and viewpoints is encouraged, but comments must be civil and in good taste, with no personal attacks. Because only subscribers are allowed to comment, we have your personal information and are able to contact you. If your comments are inappropriate, you may be banned from posting. To report comments that you believe do not follow our guidelines, email

Recent Posts

Recent Comments