Fashion Tribe

Anthropologie opens

February 27th, 2015
PHOTOS BY NADINE KAM / nkam@staradvertiser.comAnthropologie opened its doors with a private shopping event Jan. 31.

PHOTOS BY NADINE KAM / nkam@staradvertiser.com

Anthropologie opened its doors at Ala Moana Center with a private shopping event on Saturday. The "Aloha" was spelled out with paper cocktail umbrellas, which you can see up close in a photo at the bottom of this post.

Anthropologie celebrated its grand opening at Ala Moana Center on Saturday with a private shopping event, with 10 percent of proceeds benefitting the Honolulu Museum of Art.

It should be a windfall for the museum because it looked like everyone was shopping. I was told there were 300 guests but it felt like a lot more because there were lines for cocktails, lines for the dressing rooms and lines at the cashier.

Good luck when it opens to the general public on Sunday.

There were a lot of cute clothes perfectly suited for Hawaii's resort, casual chic and boho aesthetic, and I was especially happy to see 1,000 out of the store's 5,000 square feet devoted to petites, an underserved market here. Even so, jumpsuits and maxis were longer than they should be, and sales associates showed how to knot the hems to get them to fit better. A cute look, but something we want to do as a sometime option, not a requirement.

Ahem, designers, 5 feet shouldn't be the measure of a garment for a shortie when you take our heads into account!

Here's a look around the store:

The start of the line at 5:30 p.m.

The start of the line at 5:30 p.m.

Indigo and tunics in the 1,000 square foot petite section.

Indigo and tunics in the 1,000 square foot petite section.

Beading detail on a Hawaii exclusive maxi dress in the petite section.

Beading detail on a Hawaii-exclusive maxi dress in the petite section.

Marylea Conrad, right, gets help in the petite section. Behind her is another Hawaii exclusive maxi with some fabulous textured ribbon detail.

Marylea Conrad, right, gets help from Donna Lum in the petite section. Behind her is another Hawaii-exclusive maxi with some fabulous textured ribbon detail.

Anthropologie home style.

Anthropologie home style.

A few items for the kitchen.

A few items for the kitchen.

 And the bath.

And more for the bath.

Jackie Walden tries on a hat. I later stood next to her in the cashier line, but even after paying for some items, I saw her shopping again.

Jackie Walden tries on a hat. I later stood next to her in the cashier line, but even after paying for some items I saw her shopping again.

Drawer pulls for every taste.

Drawer pulls for every taste.

Some like it bare.

Some like it bare.

In the window.

In the window.

The "Aloha" in the window was spelled out with paper cocktail umbrellas.

The "Aloha" in the window was spelled out with paper cocktail umbrellas.

Anthropologie is located on the third floor at Ala Moana, next to Emporio Armani. The store officially opens at 10 a.m. Sunday.

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage appears in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

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