Fashion Friday takes off
Hawaiian Airlines hosted its inaugural Fashion Friday event on Friday, giving its Hawaiian Airlines World Elite MasterCard holders the opportunity to shop new collections by local designers, with a discount if using the credit card for purchases.
Fashion has played a big part in the airlines branding since it hired its first "air hostesses" in 1943, when uniforms served as a sign of professionalism and reflected the glamour of the profession at a time when travel was the domain of the elite. Designs that reflected the street style of the times also were intended to project an image of moving forward.
Located at the airline's Koapaka Street headquarters near the airport, the event featured more than a dozen artists, designers and retailers, plus pupu from Pili Group.
Designers and retailers participating in the event were Katrina Cordova, Mahiku Activewear, Kira Hawai'i, Language of the Birds, B D’Angelo, Sticks & Stones, Manuheali'i, Noho Design, Fighting Eel, Lucky We Live Hawai'i, Choco Le'a, Happy Town Hawai'i, Honey Girl and Paiko Hawaii.
Hawaiian also hosted a pop-up shop of its own logo wear and merchandise, including retro-style bags, scarves, T-shirts and a cute aviator cap and goggles for kids.
Those interested in HA items can visit the Hawaiian Airlines Logo Store at 3375 Koapaka St., Suite C321. It's open from 10 a.m. to 2 p.m. Mondays, and 9 a.m. to 1:30 p.m. Wednesdays.
Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage is in print on Wednesdays and Thursdays. Contact her via email at firstname.lastname@example.org and follow her on Twitter, Instagram and Rebel Mouse.