April 1st, 2016
Bloomingdale's teased patrons with ads for a new Forty Carrots fragrance line based on customers favorite frozen yogurt flavors, including Original Tart, Chocolate, Coffee and Peanut Butter.
Copy that read, "Get your favorite frozen yogurt 24/7 with our creamy new fragrances that smell like your favorite flavors," appeared on social media, Bloomingdales.com and in a New York Times ad as follows:
A lot of people would no doubt be interested in wearing those flavors, and to assuage any disappointment, the retailer is offering one free topping on your frozen yogurt when you visit any Forty Carrots restaurant, April 1 to 3, while supplies last. Just mention "April Fools."