Archive for April, 2016

Bloomingdales April Fool's prank holds tasty reward for yogurt fans

April 1st, 2016


The real deal, Forty Carrots plain yogurt with blueberries and strawberry sauce. So yummy!

Bloomingdale's teased patrons with ads for a new Forty Carrots fragrance line based on customers favorite frozen yogurt flavors, including Original Tart, Chocolate, Coffee and Peanut Butter.

Copy that read, "Get your favorite frozen yogurt 24/7 with our creamy new fragrances that smell like your favorite flavors," appeared on social media, and in a New York Times ad as follows:

There are probably a lot of people out there who would want to wear these faux fragrances!

A lot of people would no doubt be interested in wearing those flavors, and to assuage any disappointment, the retailer is offering one free topping on your frozen yogurt when you visit any Forty Carrots restaurant, April 1 to 3, while supplies last. Just mention "April Fools."

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