Fashion Tribe

Burberry reveals store revamp

July 18th, 2016

PHOTOS BY NADINE KAM / nkam@staradvertiser.com

The newly renovated Burberry store has reopened in its same location at Ala Moana Center's mall level. A front display featured this beautiful macramé trenchcoat.

Burberry Ala Moana marked the reopening of its renovated space with a blessing that took place July 14.

Shoppers walking into the store will see handbags in front, including Burberry's new Patchwork collection of runway bags, each named after a British street and crafted with different leathers, fabrics, color combinations and adornment, so no two are alike. They also offer the versatility of being worn as a shoulder bag, crossbody bag or carried as a clutch.

New to the boutique are the brand's new Patchwork runway bag, tapestries of texture, fabric and finishing details, no two alike, and with the versatility of being carried three ways.

Of course I fell in love with the more casual Burberry rucksack that became the "It" bag when it debuted on spring's runway as part of the part of the Functionregalia collection, and was promptly seen on Cara Delevingne, Taylor Swift and "Suicide Squad's" Margot Robbie.

Just like much of Burberry's designs—including the classic trench coat—the style hails from Burberry's early 1920s military archive and has been reworked as a functional, lightweight carryall in water-resistant nylon.

A lineup of Thomas bear charms in check cashmere, with Mr. Trench Thomas in Burberry's iconic gabardine trench design.

Meanwhile founder Thomas Burberry's original gabardine coat was designed to offer protection from London's rain, but was found to be perfect for soldiers in the trenches of World War I. The khaki color offered camouflauge, and the coats many details—firmly entrenched in our idea of the trench—have practical rationale behind them. These include epaulets once used for anchoring binoculars, breast flaps that offered padding against a rifle's recoil or kick back, D-rings to hold ammunition, storm flaps and cuff straps to prevent cold and rain from entering one's sleeve. Today, it's a strong fashion statement for men and women.

A video screen at the front of the store will keep local shoppers up to date with imagery and live events streamed directly from the brand’s global headquarters in London.

iPads used by store associates are also connected to Burberry.com for unlimited access to worldwide stock. To offer further ease in shopping, a collect-in-store service allows those shopping at the website to pick up their order in store as early as the next day.
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The store is open from 9:30 a.m. to 9 p.m. Mondays to Saturdays, and 10 a.m. to 7 p.m. Sundays. Call (808) 951-6999. Or visit us.burberry.com.

The Burberry Scarf Bar features classic and lightweight cashmere scarf designs in more than 30 and prints available for monogramming up to three letters.

Burberry market manager Lorenzo Barbone and Ala Moana general manager Lori Chang untie the maile lei during a blessing of the newly renovated store at Ala Moana Center.

An array of eyewear to shield you from the summer sun.

Thomas bears find a home on Burberry's structured purses and popular rucksack, below.

burberry sac

After the blessing, guests enjoyed small bites served up by Chai Chaowasaree, including this bite-sized turkey sandwich topped with quail egg.


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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her fashion coverage in print in Saturday's Today section. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

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