February 7th, 2014
Next time I go to New York (though I don't know when that will be because according to Chinese astrology I have been warned against traveling north, northeast, northwest this year) I'll be checking out the new Dover Street Market, where every brand has its own unique tableau: newyork.doverstreetmarket.com
When I was in Bangkok, malls were also set up this way, with clear differentiation of brands. It really adds to the shopping experience, though I got lost many times because the boutiques are not set up in typical American mall grid style. You just wandered from one "set" to the next.
It's at 60 Lexington Ave.
It used to be you had to have airfare and connections to swing invites to Fashion Week events around the globe. Now, anyone with a computer or mobile device can watch the shows ... and have a better view and comfier seat than any of the editors, writers, retail buyers, celebs and bloggers actually in the audience.
New York Fashion Week LIVE begins Feb. 6, with live streams from both Mercedes-Benz and MADE (from Milk Studios).
New "Chat," "Watch Live" and Instagram sections will also help create a more interactive experience during the live streams. And a "Switch City" function allows viewers to watch London, Milan and Paris, following New York.
New York Fashion Week LIVE includes streams from both Mercedes-Benz and MADE, as well as independent streams such as Caroline Herrera / AMEX and Michael Kors / All Access, All Angles.
Watch the streams at NewYorkFashionWeekLIVE.com (Feb. 6 to 13, 2014)
London Fashion Week Live (http://londonfashionweeklive.com): Feb. 15 to 18
Milan Fashion Week Live (http://milanfashionweeklive.com, featuring links to CameraModa): Feb. 18 to 23
Paris Fashion Week Live (http://parisfashionweeklive.com, featuring links to designer live streams): Feb. 25 to March 5
Here are scenes from the final official day of New York Fashion Week's fall-winter 2013 previews, as reflected on Twitter: http://storify.com/fashiontribe/nyfw-the-fall-winter-2013-finale
Day 7 views of New York Fashion Week, via Twitter: http://storify.com/fashiontribe/nyfw-fall-winter-2013-day-7
Here's a peek at one of fall's makeup looks, as shown on the Jason Wu runway:
Sean John photo
Sean Combs launched his latest men's collection with an Instagram Fashion Show, with images released beginning 10 a.m. this morning, Feb. 8. Viewers will be invited to check out images from the latest collection at http://instagram.com/iamdiddy, with pieces only available at Macy’s.
The multi-media star claims the Instagram fashion presentation is the first in social media history. Although I'm sure smaller showcases have taken place—there have been many an Instagram art show for instance—he may very well be the most high-profile personality to make use of the service in such a timely way.
I think it's a great idea for a small company with no budget, but a bigger company can't discount the electricity and energy that comes from a physical display, even if it's just a walk-around presentation.
Here's a look at Day 2 of New York Fashion Week as viewed by the Twitterverse, on my Storify page: http://storify.com/fashiontribe/nyfw-fall-winter-2013-day-2