July 8th, 2016
The Collective is hosting a grand opening party between 2 and 8 p.m. July 9, with light refreshments, new design launches, and an interactive photo booth from Shoots Booth allowing shoppers to show off their new outfits and purchases.
The Collective is a combination retail/design workspace for local brands Allison Izu and Ten Tomorrow's Summer Shiigi.
“We wanted to create a new boutique where customers can see our workspace and how we develop products while also enjoying a personalized shopping experience,” said Shiigi.
During a preview event July 8, the work tables were cleared for food catered by The Pig & The Lady. Directly below the food service area were rolls and rolls of fabric representing the next few months of designs.
"Aren't you afraid something will spill?" I asked.
Shiigi's response? "Yeah, it could happen, but it'll all be worth it."
Allison Izu Song of Allison Izu and Shiigi of Ten Tomorrow founded The Collective (formerly known as The Cut Collective) in 2013 with the aim of, not only developing their own brands, but to provide a space for independent local designers to also develop their own “made in Hawaii” brands.
The pair continue to use their expertise in consulting and mentoring to help other local brands achieve their goals.
During the grand opening event, the first 25 shoppers to spend $250 or more will receive a gift with purchase. The designers will also be launching a stamp card rewards program on the same day.
The Collective is at 1050 Ala Moana Boulevard, Suite 1460, at the Diamond Head of the mall. It's open daily from 10 a.m. to 9 p.m. Mondays to Saturdays, and 10 a.m. to 6 p.m. Sundays. Call (808) 591-6219, or visit thecollectivehi.com, or email email@example.com.
Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her fashion coverage in print in Saturday's Today section. Contact her via email at firstname.lastname@example.org and follow her on Twitter, Instagram and Rebel Mouse.