Saturday's all right for shopping, and is fittingly opening day for Kate Spade Saturday at Ala Moana Center with refreshments from 1 to 4 p.m. April 19 to mark the occasion.
Where Kate Spade is pretty and proper, this sister brand is geared toward KS's younger, tomboy sibling, with dresses, separates and accessories geared toward bringing a carefree weekend vibe to every day of the week, with bright colors, graphic silhouettes and bold prints.
Prices are less that of the original brand, with shorts running about $80, simple tops starting at $85, and dresses are about $140.
The brand launched in Japan in spring 2013, and after it won U.S. fans online at Saturday.com, brick-and-mortar stores popped up in New York City, Los Angeles, Houston, and now, arguably the nation's fourth most important fashion city, Honolulu.
The 1,041-square-foot store features apparel, handbags, shoes, tech accessories, fashion accessories, home goods and lifestyle items, with new products to be delivered weekly.
A special feature is a charging station where customers can charge their phones while they shop.
Here's a peek from a press preview earlier today.
The display at the front of the shop showcases weekend ensembles for play or casual daytime soirée.
There's color in beach towels and wood bead bracelets.
Wall displays have a playful, youthful, college dorm vibe.
Bold black and white. Jennifer Sojot, below, tried on the dress in the background.
Diana Chavez modeled a Tori Richard "Fine Dandy" romper ($115) for my story that ran in the Star-Advertiser's print edition on March 27. — Dennis Oda photo
Tori Richard celebrated the grand opening of its new Ala Moana store with an April 2 celebration featuring pupu by MW Restaurant's chef Wade Ueoka, and entertainment by Taimane.
The event was also a benefit for the Honolulu Museum of Art outreach programs, with a portion of opening day sales going toward after-school residencies for public school children, and the "Warriors Eyes on Art" program for transitioning soldiers.
The kamaaina company is already well known for its menswear, but is approaching its sixth decade with a refresh of its boutiques to coincide with an increased focus on its rapidly growing women's line.
Key to the new approach was the arrival of designer Jessica Zaro, who worked with Lilly Pulitzer and Shoshanna before joining Tori Richard in 2011 as creative design director for the Tori Richard woman. Her "beach to bar" philosophy encompasses a strong dose of color and print, along with knowledge of how contemporary women want to dress.
"They want clothing that's versatile, that can be worn during the day, then dressed up with heels, a clutch and perfect jewelry at night,"Zaro said. "I like to keep it simple but fashion-forward."
She said she was excited by the opportunity to work for Tori Richard, whose resort aesthetic appealed to her own vision of the glamorous life.
"Living in New York City, I lived for my summers,"Zaro said. "I loved to wear color and a flowy dress that felt so easy and chic at the same time. Everybody strives to have that lifestyle."
There are 8 million visitors who visit the islands annually who seem to suggest so, and I have a feeling the company will be dancing circles around young national upstarts by the time it's 60th birthday arrives in two years.
Among those shopping at the grand opening of the new Tori Richard boutique at Ala Moana Center were, from left, Dave Erdman, Conchita Malaqui, Scott Wheldon and Tao Miller. — Nadine Kam photos
Joanne Marques, left, helps Jon and Dora Valdriz at the Tori Richard shirt bar, that allows men to pull together complete ensembles.
Student art filled display spaces and windows, as little ones showed their printing skills and had their names affixed as brand labels.
A crowd gathered at the red carpet entrance to the newest H&M store at Waikiki Business Plaza. The line extended along the left side of the building. — H&M courtesy photo
Eight-hundred invited guests crowded the entrance of H & M, Hennes & Mauritz AB, March 26, marking the grand opening of the international retail giant at the Waikiki Business Plaza, the first H&M store in Hawaii.
The event included food from chef Chai Chaowasaree, a concert by indie band Best Coast, and of course, it marked the first time attendees could shop the racks, full of spring trend items for men and women, including grand opening specials on accessories as low as $1, and apparel as low as $5.
The two floors could barely contain the crowd, and it took a lot of weaving and dodging to move through a crowd that has waited years to be able to shop the brand's reasonably priced contemporary apparel. It was such a frenzy that afterward, several people said they were so tired and relieved to get out the door.
H&M also unveiled an installation featuring artwork by local surf photographers Mike Coots, Sarah Lee and Zak Noyle, whose photos are being featured on a trio of limited-edition H&M T-shirts. All proceeds from sales of the shirts will benefit AccesSurf, a non-profit organization that provides surfing instruction and therapeutic educational programs on water recreation for people with disabilities.
H&M was established in Sweden in 1947. Today there are 310 stores in the United States and more than 3,100 H&M stores in 53 markets worldwide.
————— H&M is in the Waikiki Business Plaza, 2270 Kalakaua Ave.
Hawaii News Now Sunrise anchor documents the moment for television. She's in H&M's spring pink and florals. — Nadine Kam photos
Best Coast played a 12-song set for an appreciative crowd at the center of the store. For a sampling of the band's sound, click on the photo.
From left, H&M staffers Katie Shamblin, Diana Johansson, Marina Müller and Olivia Vongphet.
Also representing H&M, Meng Hok, Marissa Ferretti and Michael Steven Gallegos.
Of course there were models among the guests, from left, Pono Fernandez, Nalani Ravelo and model-turned-photographer Daniela Voicescu.
H&M North America president Daniel Kulle, left, with local surf photographers Sarah Lee, Zak Noyle and Mike Coots, whose photos are being featured on limited-edition T-shirts, below, sales of which will benefit AccesSurf. — H&M photos
A display at the entrance to the new H&M Waikiki, which opens Thursday. Not all these pieces are in stock, but they will be. — Nadine Kam photos
After more than a decade's wait, H&M will open its first Hawaii location at noon March 27 in the Waikiki Business Plaza, with 31,000 square feet of fashion on two floors.
During a media preview this morning, we got a peek at the women's and men's styles that have won the brand fans all around the world.
As H&M enthusiast Malia Chung told me earlier, "I appreciate how H&M brings high fashion and runway style pieces to an affordable price point for us fashion fiends on a budget!
And the designer collaborations they're doing are amazing too."
It's been a long wait for those of us in Hawaii, and it was explained to me while working on last week's story about the grand opening, that they always seek the best location in any city they go into, and they were willing to wait for the central Kalakaua Avenue location.
The first 500 shoppers in line on the 27th will receive a limited-edition tote bag featuring the most popular images of local surf photographers Mike Coots, Sarah Lee and Zak Noyle, as well as an "Access to Fashion" pass valued from $10 to $500 to shop the store.
If you do happen to nab that $500 gift, that money will go a long way. There will be grand opening items priced at $5, and prices generally run about $19.95 to $34.95. Some of the higher-end items are about $129 to $169 and those are toward the left of the store's Kalakaua entrance.
New items arrive daily, and because there's such an emphasis on personal style here, they say that we shouldn't see others wearing the same things we choose. All I can say is that when someone pulled out a pair of banana-printed pants for me, that was her taste and I just said, "Oh, no."
We didn't get a chance to shop today, but I look forward to the opp soon!
To coincide with my print story today on Spring Trends 2014, here's a look at styles on the runway at Neiman Marcus, shown during a preview fashion show last month, also featuring themed cocktails by Chandra Lucariello, director of mixology for Southern Wine & Spirits, and crepes from Aloha Crepes: