March 20th, 2014
Our attempt at an Oscar-style selfie, with Angelo Bruno performing Bradley Cooper duties to snap this shot from our H&M photo shoot. Also from left, Nicole Fuertes, myself, Craig T. Kojima and Haylee Kam (no relation). Story's in the paper March 20.
Why are we smiling? Because H&M opens officially March 27, when you'll want to be among the first 500 in line to receive a limited-edition tote bag containing an Access to Fashion Pass valued from $10 to $500 for shopping the long awaited brand.
The selfie also calls attention to a new feature I’ll be launching in the paper to celebrate the selfie era.
Last November, the selfie hit the mainstream in a big way when the term was named "word of the year" by the Oxford English Dictionary. And, of course, Ellen Degeneres’ recent star-studded Academy Award selfie garnered 3.3 million re-tweets. Never mind that it turned out to be a promotion for Samsung, which, according to the Wall Street Journal, paid about $20 million for the product placement.
I’ve been snapping selfies—in the olden days they would have been called self-portraits, but today they have a quickie, ephemeral quality that's hard to take seriously—since 2008, mostly in the interest of self-protection while shopping.
I believe this was my first selfie, taken in the dressing room at Saks Fifth Avenue Off 5th at Waikele Premium Outlets. I wasn't going to buy this frothy dress, but had to see it on. Someone in the newsroom who saw this photo asked, "Why so serious?" These were not meant to be shared the look-at-me spirit of selfies today. These were experiments to see how certain clothes look on a body.
I often noticed that I looked terrific in the dressing room, but when I got home … not so much. I became convinced some stores use “skinny” mirrors or angle them in a way to make shoppers look taller or thinner than they really are. So I started taking selfies to confirm what I really looked like in the clothes.
My first was snapped in the dressing room at the Saks Fifth Avenue Off 5th at Waikele Premium Outlets. The dress was a frothy yellow that I would never wear, but I had to see what it looked like on a body.
After a while the aim expanded to the vicarious thrill of trying on clothes I could not possibly afford: “Look, I’m wearing Givenchy!”
Lately I’ve added a documentary element, creating a record of pieces actually owned, worn and styled.
Now, I want to see your Selfie Style.
Snap pictures of yourself in some of your favorite looks and email them to SelfieStyle@staradvertiser.com. To show the most possible, it's probably best to use a mirror, unless you have the arm extension of an ape.
Be sure to include your name and a description of what you’re wearing, including brands and shops, and we’ll pick a few of our favorites to run in the Today section and online.
Thank you! Look forward to seeing what you're wearing now.